‘Like Uber, but for cremations’: I created a $2m funeral startup — and became a monster | Curio
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‘Like Uber, but for cremations’: I created a $2m funeral startup — and became a monster

12 mins | May 20, 2021
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How a founder lost his soul in the business of death. Alex Kruger reflects on how the funeral startup he founded in his twenties exploited vulnerable people for profit. In this insight into the moral tightrope surrounding the world of some startups, he reveals why after four years, he decided the time had come to shut it down.

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