Mars Inc gets the purpose v profit balance right | Curio
The Economist logo

Mars Inc gets the purpose v profit balance right

8 mins | Jul 6, 2022
story image

The world’s biggest confectioner strikes the right balance between making money and doing good. Showy corporations should learn from the low-key, family-owned mammal feeder. The Economist reflects on why the business ideas and management philosophy of Forrest Mars is still quietly shaping the world today.