From Tiffany Blue to Louboutin Red: The power of owning a colour | Curio
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The Business of Fashion

From Tiffany Blue to Louboutin Red: The power of owning a colour

9 mins | Feb 12, 2020
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How does a brand own a colour? Tiffany blue and Louboutin red - some colours instantly evoke the brand they represent. But is it worth the investment and should smaller labels try? Writing in the Business of Fashion, Sarah Shannon explores.
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