The Business of Fashion
Navigating YouTube’s endless controversies, from James Charles to Dramageddon
12 mins | Jun 6, 2019
From the James Charles and Tati Westbrook feud, to the infamous 'Dramageddon', making business with influencers is rapidly becoming high-risk high-reward for beauty brands. Here, Cheryl Wischhover uncovers the roots of these controversies shaking up the beauty industry, before offering some guidance on how to do it right.