Customers love free returns. Here's how brands are navigating the costs | Curio
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The Business of Fashion

Customers love free returns. Here's how brands are navigating the costs

12 mins | Jun 11, 2019
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US consumers returned $369 billion worth of unwanted merchandise in 2018, a figure that’s likely to keep growing along with online shopping. Chavie Leiber, writing in the Business of Fashion, reports on how the cost of free returns is proving to be, simultaneously, an Achilles heel for online retailers and an alluring incentive for consumers.
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