The direct-to-consumer reckoning | Curio
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The Business of Fashion

The direct-to-consumer reckoning

24 mins | Dec 6, 2019
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Why are fashion start-ups failing to secure a happy ending for investors? Cathaleen Chen writing in the Business of Fashion explains why the VC-funded, direct-to-consumer business model is facing a reckoning. Looking at the early success for many fashion start-ups, she explains why rising costs and elusive profits means they are struggling with long term returns. (Image source: MC Nanda)
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