To counteract propaganda, we should look to lessons from advertising
11 mins | Feb 6, 2021
The goal should not be conversion but doubt. "The best campaigns follow a basic formula: keep the message simple, repeat the message, and keep the audience from hearing anything else. These are the general rules that make lies successful too." Whereas it's been proven a winning formula, it's still not bullet-proof. Anthropologist Krystal D'Costa explores three ways in which we step up our game against propaganda.