To counteract propaganda, we should look to lessons from advertising | Curio

Scientific American

To counteract propaganda, we should look to lessons from advertising

11 mins | Feb 6, 2021
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The goal should not be conversion but doubt. "The best campaigns follow a basic formula: keep the message simple, repeat the message, and keep the audience from hearing anything else. These are the general rules that make lies successful too." Whereas it's been proven a winning formula, it's still not bullet-proof. Anthropologist Krystal D'Costa explores three ways in which we step up our game against propaganda.