Memo to CEOs: my city is not a “brand” | Curio
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Memo to CEOs: my city is not a “brand”

18 mins | May 2, 2018
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“A city for tech bros means that real human concerns will fade into the background.” In 2018, more than 20 US cities competed to host Amazon’s second headquarters. Jason Rhode, writing in Salon, argues that America’s great cities should not present themselves as brands to be invested in— they are so much more than that.
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