Jun 25, 2022 - 14 min
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How can we overcome our instincts to rebel against orders? Our desire to protect our autonomy is so strong that we tend to do the opposite of whatever we've been told to do, just to prove a point. But this can often come at a personal cost. Nir Eyal explains how we can use real advertising techniques as motivation hacks to disarm our hatred of being bossed around.