There are deep tradeoffs between efficiency and well-being. Matthew Yglesias believes that the vast increase in the human population facilitated by the rise of agriculture is a genuine win for the world. However, it has come at the price of the mistreatment of billions of domestic animals bred for dairy and meat. Is the rising trend of meat-free products the best way to combat these issues? This instalment of Slow Boring reflects on why promoting better conditions for farm animals and promoting better alternatives to meat are entirely compatible goals, and should be both implemented to solve this dilemma.