PSY-Q: “It’s the psychology, stupid.” What really decides elections? | Curio
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PSY-Q: “It’s the psychology, stupid.” What really decides elections?

8 mins | Sep 29, 2020
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Analysing the psychology of voting. As author Ben Ambridge explains, psychologically speaking the “rational choice” model alone is not something that can fully account for voting behaviour. So, what does? Here, we revisit his enlightening 2014 piece for JSTOR Daily and find out.
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