
Financial Times
Sep 24, 2021 - 16 min
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"If I am going to travel somewhere, I should really make it count." For many experts, the travel industry was already approaching the 'end of an era' even before the pandemic. Now, such an end has become a certainty. With all the inevitable logistic challenges ahead, how could the industry reinvent itself to survive? The Financial Times Travel Editor, Tom Robbins, explores.