‘Fake it till you make it’ — but know when to stop | Curio
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‘Fake it till you make it’ — but know when to stop

4 mins | Jun 23, 2018
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Companies from Vice to BP have shown the benefits of faking it and putting on an appearance of strength. But how far can you take it? Tom Braithwaite writing in the Financial Times in June 2018 explores.
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