It’s up to a business to earn trust by demonstrating it is trustworthy | Curio
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It’s up to a business to earn trust by demonstrating it is trustworthy

8 mins | Feb 10, 2020
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In the middle of a crisis, people need to hear an empathetic voice. Mistrust and anger toward tech companies are sky-high - and Saïd Business School fellow Rachel Botsman thinks there is no quick fix. Writing in the Financial Times, she looks at why businesses need to earn trust by *demonstrating* they are trustworthy.
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