The sad decline of the sensible company name | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

Financial Times logo

The sad decline of the sensible company name

5 mins | Sep 2, 2019
story image
Why do modern business names offer no clue about what it is they actually do? Pilita Clark, writing in The Financial Times, ponders the sad decline of the sensible company name.
Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started