"Health data can project when we might "flatten the curve'... but not when and how we might feel safe." "I have spent much of my career writing about finance, and during the 2008 financial crisis I saw at first hand how deceptive our trust in models can be. Societies are not like a Newtonian physics equation, where people act with the predictability of gravity; humans have psychological biases, cultural assumptions and inconsistent incentives. When these are ignored — as they often have been by financiers — they can derail forecasts and risk analyses. Culture matters." The Financial Times' US chair of the editorial board, Gillian Tett, looks at where this might lead us.