If Big Tech has our data, why are targeted ads so terrible? | Curio
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If Big Tech has our data, why are targeted ads so terrible?

7 mins | Mar 17, 2021
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Exposing online advertising's dirtiest secret. In recent years, tailored adverts have added to growing concerns about the information the biggest online companies hold on us. But over 50% of the time ads don't hit the mark. In this tongue-in-cheek opinion piece, Moore considers whether it’s worth being scared of a platform that doesn’t work.
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