Discovering the "secret sauce" of its success. Having given the world K-pop, Parasite and Squid Game, South Korea has infiltrated its way into the global cultural consciousness. Now, it wants to push this success even further by creating global platforms to distribute its content. Christian Davies explores the meteoric rise of the Korean entertainment industry and how it is likely to take note of the tech-term of the moment. "The rise of the Korean entertainment industry bears many of the hallmarks of the country's success stories in manufacturing sectors like cars and consumer electronics: active state involvement, a willingness to absorb and finesse foreign influences, and a near-pathological export-oriented mindset."