Too much choice is confusing - and unsustainable | Curio
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Too much choice is confusing - and unsustainable

6 mins | Nov 28, 2021
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Sometimes less is more. Pressures such as supply chain problems and post-pandemic labour shortages have combined to remind companies that sometimes having less choice is better. Self-proclaimed indecisive shopper, Andrew Hill, uses compelling research on the 'psychology of choice' to argue that companies must streamline customers' choices for increased efficiency and sustainability.
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