Outnumbered by David Sumpter — can data science really sway polls? | Curio
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Outnumbered by David Sumpter — can data science really sway polls?

5 mins | Jun 1, 2018
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Though there has been a huge outcry about the Cambridge Analytica scandal, the question whether data science can really sway polls, remains to be asked. Aliya Ram writing in the Financial Times in May 2018 reviews the book “Outnumbered” written by David Sumpter, that suggests that the influence of the techniques used by firms such as Cambridge Analytica may be far less than even they claim.
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