Why corporate America broke up with design | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

Fast Company logo

Why corporate America broke up with design

14 mins | Oct 1, 2022
story image

Every company wanted to be Apple. Then reality set in. Design shapes the way an organisation is perceived by the world, which is why McDonald's spent $2.4bn on modernising its eating places in 2018. However, as Suzanne LaBarre explains, despite the undeniable benefits, sometimes it simply isn't worth the cost.

Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started