Instagram’s IGTV was supposed to be the “next generation’s TV-viewing experience.” What happened? | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

Fast Company logo

Instagram’s IGTV was supposed to be the “next generation’s TV-viewing experience.” What happened?

21 mins | Jul 22, 2019
story image
Its long-form video service was meant to rival YouTube, but where did it all go wrong? When Instagram launched its long-form video service IGTV in 2018 it was hailed as the “next generation’s TV-viewing experience”. But it all went wrong. Nicole Laporte and KC Ifeanyi, writing in Fast Company, examine where the company stumbled as it prepares to fight back.
Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started