How Steve Wilhite created GIF, the graphics format that ate the world | Curio
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How Steve Wilhite created GIF, the graphics format that ate the world

8 mins | Apr 3, 2022
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And the definitive answer on whether it should be pronounced 'GIF' or 'JIF'. A fair amount of our social media communication uses memes instead of words, thanks to a technology created in 1987 by CompuServe, designed to pump crisp graphics over slow dial-up modems. Marry McCracken explores the history and ever-lasting attraction of the format.
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