Why fast fashion is the next Big Tobacco | Curio
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Why fast fashion is the next Big Tobacco

6 mins | Sep 20, 2022
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Discover this CEO's idea to discourage Gen Z from buying cheap, disposable clothing. James Reinhart, the head of ThredUp - an online consignment and thrift store where you can buy and sell high-quality secondhand clothes - uses the example of Big Tobacco to contextualise one key issue with fashion today: its damaging environmental footprint. For him, the kind of policing Big Tobacco is now subject to might also work as an example for the fashion industry.
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