No business built on teenager demand is sustainable | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

Digitopoly logo

No business built on teenager demand is sustainable

7 mins | Jun 25, 2018
story image
From Facebook to Snapchat and now TikTok: why you shouldn't bet on teens. Plenty of thriving media platforms owe their success to a large teenage userbase, but as user numbers indicate, 13 to 19-year-old are an especially slippery demographic to hold on to. Joshua Gans writing in Digitopoly examines why no business built on teenage demand is sustainable.
Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started