Tyler Cowen asks if this is the US next great cultural export. The Bloomberg economist is decidedly un-woke and believes that many aspects of this popular term are "stupid and inflexible". However, he also understands that such beliefs may come with specific positives. In this piece, Cowen reflects on the globalisation of wokeism. He reveals it as a way to keep people engaged in the world's surroundings and as one of the only strong macro-theories on social change. But, he ponders, is the movement and the debates it brings here to stay? Or, will it constantly evolve and adapt over time?