Netflix needs a Baby Yoda | Curio
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Netflix needs a Baby Yoda

5 mins | Mar 16, 2021
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Netflix sells a moment; Disney sells a lifetime. Why does Star Wars have a chessboard selling for a tidy profit when The Queen’s Gambit doesn’t? Tara Lachapelle examines how, as a company that is resisting advertisers money, consumer products should be the next area of investment for the streaming site; but first, they need to create a long-term series worthy of a line of merchandise.

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