Elon Musk's antics turn owners and would-be buyers against Tesla | Curio
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Elon Musk's antics turn owners and would-be buyers against Tesla

8 mins | Aug 4, 2022
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A big persona is slowly losing his brand appeal. The lightning-rod CEO's celebrity was once a significant asset. But, it is increasingly a liability in the EV race. Ira Boudway and Kyle Stock examine how by making Tesla and himself so synonymous with one another, Elon Musk has risked the company's valuable brand.