How Google ads can make you a superstar | Curio
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How Google ads can make you a superstar

5 mins | Aug 2, 2019
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They transformed an unknown Indian rapper into an international YouTube sensation. When a formerly little-known rap artist suddenly outperformed chart-toppers on Youtube, he left viewers and rivals wondering if he'd cheated the system to gain popularity. Alex Webb writing in Bloomberg explains how Google advertising can be used to catapult musicians to stardom.
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