McDonald’s CEO wants Big Macs to keep up with Big Tech | Curio
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Bloomberg Businessweek

McDonald’s CEO wants Big Macs to keep up with Big Tech

25 mins | Oct 8, 2019
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Follow the McDonald's CEO in his race to catch up with the market. Steve Easterbrook is giving the Golden Arches a data makeover, but franchisees are baulking at the cost. Writing in Bloomberg Businessweek Thomas Buckley and Leslie Patton, report.
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