Vanillanomics | Curio
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Bloomberg Businessweek


34 mins | Dec 31, 2019
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Watching global market forces at work in the far reaches of Madagascar. "Those humble beans, whose essence is associated with all that's bland and unexciting, have somehow metamorphosed, butterfly-style, into the most flamboyantly mercurial commodity on the planet." In the far reaches of Madagascar, trading one of the world's most valuable spices is a lesson in global market forces. In this piece, Monte Reel writing in Bloomberg Businessweek meets the Madagascan vanilla farmers trying to make a living and the middle-men trying to outsmart them.
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