Spotify’s billion-dollar bet on podcasting has yet to pay off | Curio
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Bloomberg Businessweek

Spotify’s billion-dollar bet on podcasting has yet to pay off

23 mins | Jul 8, 2022
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Joe Rogan, Bill Simmons, and Call Her Daddy haven’t fixed the business. Spotify moved into podcasts to avoid the unprofitable world of music streaming. It has spent more than $1 billion on podcasting over the last four years, yet it only accounts for under ten per cent of listening hours and only two per cent of sales. Luas Shaw takes a deep dive into why the company’s business strategy has done little to impact its profitability but has also established it as a podcasting giant.
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