Instacart’s frantic dash from grocery app to essential service

How COVID-19 forced the app to scale five years worth of service and product developments in just weeks. The grocery delivery startup added 300,000 workers in eight weeks, but COVID-19 is still overtaking it in more ways than one. Ellen Huet and Lizette Chapman, writing in Bloomberg Businessweek, explore how the pandemic has fundamentally, and unexpectedly, changed the startup.