Jan 26, 2023 - 19 min
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An in-house visit with the tech giant's chief chipmaker, Johny Srouji. The reason the iPhone is so profitable isn't because of the apps, camera or design. Instead, it's all to do with the multi-billion dollar bet that Steve Jobs once made on their processor chips. In 2016, Brad Stone, Adam Satariano, and Gwen Ackerman met with the senior vice president for hardware technologies to gain insider knowledge on where Apple makes its lucrative brains.