Crypto and sports: a marriage made in… | Curio
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Bloomberg Businessweek

Crypto and sports: a marriage made in…

7 mins | Sep 14, 2021
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Well, we’ll see. Several digital currencies and trading platforms have started to be heavily promoted in different top-tier sports worldwide. Crypto has featured in several F1 races this season, whereas replaced Pirelli as the head sponsor of the Italian football club, Inter Milan, ending the iconic partnership. Why are they betting so much money and effort on these deals? As Alex Webb contemplates, sports fans might become their most stable investor base yet.
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