Discovering more about the famous Moms on Instagram. Kathryn Jezer-Morton’s dissertation has allowed her rare insight into the world of internet celebrities. During her research, she has traced a trend, like moms making space on the internet, as they grow in popularity. This instalment of Culture Study is an interview with the writer and PhD researcher on mompreneurship. She discusses her research on momfluencers, how there are no neighbours in the mamasphere and kid’s ‘charcuterie’ boards.