The horror, the horror of the Peloton not-even-plateau | Curio
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Anne Helen Petersen

The horror, the horror of the Peloton not-even-plateau

18 mins | Feb 20, 2022
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The company believed its own hype but is far from done.
 This week's headlines discussing Peloton suggest that the company is on the brink of folding, when a quick look at its membership growth and customer churn rate suggests something entirely different. In this instalment of Culture Study, Anne Helen Petersen uses the discourse surrounding Peloton’s ‘failings’ to reflect how society has built irrational growth expectations for most businesses.
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