The final frontier of the text inbox | Curio
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Anne Helen Petersen

The final frontier of the text inbox

16 mins | Sep 3, 2021
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SMSs are making a comeback. The more e-mail platforms such as Gmail and Outlook offer their users the capacity to personalise and filter their inboxes, the more of a challenge certain marketers have at reaching their target audiences. Is this game over for spam? Not quite. For starters, they can go back to a familiar method of communication: text messages. In this curious instalment of Culture Study, Anne contemplates the effectiveness of SMS marketing and whether the trending practice will stick in the long term.
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