Can dreams be hacked? Dream-hacking techniques could help us create, heal and also have fun. But, as more and more marketing studies get their hands on the technology, it could also become a method of commercial manipulation. Should companies be allowed to have this much influence over our thoughts? In this fascinating collaboration, a group including an MIT PhD student, a Harvard psychiatry professor and a sleep and dream researcher at the Hôpital du Sacré-Coeur’s Center for Advanced Research in Sleep Medicine, share the argument for thinking about dreams as a valuable resource. Furthermore, they argue that we would be making a big mistake if we let them be commercially hacked.