The end of alcohol | Curio
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The end of alcohol

33 mins | Jun 17, 2022
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Sobriety is a big thing these days. Glamorous influencers blend science and superstition to help people “change their relationship to drinking.” Virginia Heffernan reflects on our evolving relationship with alcohol, which has left many to stop drinking altogether. As a result, is Big Alcohol secretly heralding a new market sector called the Big Sobriety?

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