Looks that quill: The dark side of hedgehog Instagram

When viral algorithms bring joy whilst rescuers grieve. Noelle Mateer goes beneath the tiny top hats and GIF-able snuggle sessions to take a look at what happens when a species goes viral on social media. Here, she explores a prickly tale of internet virility, a lucrative and disease-ridden industry behind cute Instagram accounts of pygmy hedgehogs.