
The Wall Street Journal
Feb 28, 2022 - 13 min
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Most women are unaware of this well-recognized link. October puts breast cancer in the spotlight, but as companies roll out pink beer and tinted cocktails, Drink Less for Your Breasts are trying to send out a potentially life-saving message. Michele Cohen Marill explores how the campaign uses science and social media to help expose the fact that alcohol can contribute to a higher breast cancer risk for women.