How Tim Cook made Apple his own | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

The Wall Street Journal logo

How Tim Cook made Apple his own

18 mins | Aug 14, 2020
story image

The industrial engineer has turned Steve Jobs's creation into a corporate titan. Tim Cook became Apple's CEO in 2011, and while these past nine years haven't been marked by the waves of innovation that defined Jobs' time at the helm, Cook's success hasn't come short. Tripp Mickle tells the story in The Wall Street Journal of how the 'Zen master' delivered one of the most lucrative business successions in history.

Get unlimited access free for 7 days, then $8.33/month (billed annually)
Get started