Why Apple's iMessage is winning | Curio
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Why Apple's iMessage is winning

15 mins | Jan 21, 2022
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Teens dread the green text bubble. The iPhone maker cultivated iMessage as a must-have texting tool for teens. In this examination of the psychology behind brand colours, Tim Higgins explores how Apple made its IM feature peer pressuring tools to keep US teens locked into its ecosystem, leading to those on Android feeling ostracized.

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