Companies beware the cult of community | Curio
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Companies beware the cult of community

6 mins | Nov 22, 2019
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By tapping into our sense of ‘belonging’, are companies diluting the power of community? With companies marketing themselves as "communities" to improve their public profile and increase staff loyalty, and self-selective online spaces doing the same, is the real definition of community being lost? Andrew Hill writing in the Financial Times explains.

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