Marketing Marmite: how an advertising agency started a culture war | Curio
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Marketing Marmite: how an advertising agency started a culture war

7 mins | Jul 3, 2021
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How the Brits were convinced to love it or hate it. Persuading Brits to eat the tar-like spread called for extreme measures. Arthur House explores how a moment of copywriting genius transformed the unappetising spread and embedded it into the national psyche.
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